Cel'Amanzi

an eye for better health communications

Cel'Amanzi provides customised solutions to demanding clients in the professional health sector in the design and delivery of effective health communications.

The Company

Health organisations globally are focusing their strategies on health promotion. Effective evidence-based health communication between diverse professional and patient communities plays a central role in attaining the desired health outcomes.

Cel’Amanzi is the partner who can take your organisation's communications to a new level in information age health care. We combine an in-depth understanding of health policy and administration with high skills in delivering state-of-the-art, sustainable communications. The company, started in 2006, has headquarters in Kuopio, Finland, and an R&D site in Boitekong, South Africa.

Our solutions are tailored to the fit the client strategy and operations. Our approach is based on optimising patient-centred communication in support of client organisations' overall goals.

In all we do, we build health professionals' and patients' capacity to make full use of the Internet in improving mutual communication.
 

The Company


Cel´Amanzi media productions in South Africa

Patient-centered health communication

Our approach is patient-centered health communication which supports client organisations' overall strategies and operations. Our designs are based on thorough analysis of client organisations' communicative needs in 6 key action areas (American Medical Association endorsed framework):

Content Area 1: Understand your organization's commitment
An organization should routinely examine its commitment, capacity and efforts to meet the communication needs of the populations it serves, including leadership involvement; mission, goals, and strategies; policies and programs; budget allocations; and workforce values
Content Area 2: Collect information
An organization should use standardized qualitative and quantitative collection methods and uniform coding systems to gather valid and reliable information for understanding the demographics and communication needs of the populations it serves.
Content Area 3: Engage communities
An organization should make demonstrable, proactive efforts to understand and reach out to the communities it serves, including establishing relationships with community groups and developing opportunities for community members to participate in shaping organizational policies.
Content Area 4: Develop workforce
An organization should ensure that the structure and capability of its workforce meets the communication needs of the populations it serves, including by employing and training a workforce that reflects and appreciates the diversity of these populations.
Content Area 5: Engage individuals
An organization should help its workforce engage all individuals, including those from vulnerable populations, through quality interpersonal communication that effectively elicits health needs, beliefs and expectations; builds trust; and conveys information that is understandable and empowering.
Content Area 5a: Socio-cultural context
An organization should create an environment that is respectful to populations with diverse backgrounds; this includes helping its workforce understand the socio-cultural factors that affect health beliefs and the ability to interact with the health care system.
Content Area 5b: Language
An organization should determine what language assistance is required to communicate effectively with the populations it serves, make this assistance easily available and train its workforce to access and use language assistance resources.
Content Area 5c: Health literacy
An organization should consider the health literacy level of its current and potential populations and use this information to develop a strategy for the clear communication of medical information verbally, in writing and using other media.
Content Area 6: Evaluate performance
An organization should regularly monitor its performance with regard to each of the prior content areas using structure, process, and outcome measures, and make appropriate adjustments on the basis of these evaluations.

 
 
 

mnchChannel

Cel’Amanzi is developing an Internet-based platform for sharing top knowledge on maternal, newborn and child - the mnchChannel.

mnchChannel is aimed at health students in the developing countries, ranging from medical and nursing students to community health workers.

By providing networking tools and easy access to reliable knowledge, mnchChannel strengthens professional health communities for better maternal and child health care.

mnchChannel


Cel'Amanzi is member of:

More Information

Cel'Amanzi network brings together health communication professionals from diverse backgrounds with a wealth of expertise in health, digital communications and interactive media.

For more information, questions and comments about Cel'Amanzi, please drop us a note at
info@celamanzi.com

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